Why should you stock Cask Ale?

What Cask Ale Drinkers Say

Key for graphs belwow
 

It is worth paying more for quality ale

89% agreed strongly/slighty. 41% of those agreed strongly

I like to try all sorts of different ale brands

87% agreed strongly/slighty. 53% of those agreed strongly

I prefer pubs to serve ale from local/regional brewers

85% agreed strongly/slighty. 47% of those agreed strongly

I prefer pubs to serve ale from local breweries to support local business

83% agreed strongly/slighty. 41% of those agreed strongly

I would prefer the pubs I use to offer the widest possible choice of ales

81% agreed strongly/slighty. 47% of those agreed strongly

I like to try speciality beers

69% agreed strongly/slighty. 31% of those agreed strongly

Source : MBC Tracking Study, Sample : 1,610 Cask Ale Drinkers

The key conclusions are:

  • Cask ale drinkers will pay for quality
  • They want choice
  • They like local