CaskForce
Helping you to sell more cask beer & generate greater profit
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Why should you stock Cask Ale?
- Cask Ale is outperforming the rest of the beer market quite considerably.
- Cask Ale is the only product that is still unique to a pub - at present you cannot re-create it at home.
- Research shows that Cask Ale Drinkers visit pubs more frequently than other drinkers. Plus many more reasons!
Keeping cask ale - Top tips:
Sampling
Sample beers for clarity, aroma and taste after tapping and each day before serving. Always sample from the cask before connecting the beer lines.
Why? Pulling through to the bar wastes beer and if the beer isn’t ready, the customer notices