Helping you to sell more cask beer & generate greater profit
Got a burning question?
Why should you stock Cask Ale?
- Cask Ale is outperforming the rest of the beer market quite considerably.
- Cask Ale is the only product that is still unique to a pub - at present you cannot re-create it at home.
- Research shows that Cask Ale Drinkers visit pubs more frequently than other drinkers. Plus many more reasons!
Keeping cask ale - Top tips:
Once on sale, the beer is exposed to air which causes rapid deterioration. So empty casks as soon as possible, ideally within 3 days.
Why? Air drawn into the cask causes oxidation, which spoils the beer. If the cask is not emptied within 3 days, the customer will notice the beer is spoiled.