Helping you to sell more cask beer & generate greater profit

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Why should you stock Cask Ale?

  • Cask Ale is outperforming the rest of the beer market quite considerably.
  • Cask Ale is the only product that is still unique to a pub - at present you cannot re-create it at home.
  • Research shows that Cask Ale Drinkers visit pubs more frequently than other drinkers. Plus many more reasons!

View a survey from Cask ales drinkers.

Keeping cask ale - Top tips:


All casks should be firmly scotched on delivery and stillaged level for at least 3 days before sale. If some casks have to be stillaged later, roll them before stillaging.

Cask conditioned beers will normally drop bright within 48-72 hours.

See our top ten tips for keeping cask ale